When a visitor arrives on your homepage, they’re met with a clear value proposition that speaks directly to their needs. Each click is intuitive, and every scroll uncovers greater value. Information is presented with purpose, effortlessly leading them toward calls to action that resonate: “Yes, this is exactly what I’m looking for!”
At UNUS London, we uncover our clients’ stories by taking a dive deep into their audience’s needs, challenges, and decision-making journey. This insight shapes every page, ensuring each element guides them purposefully through the path to conversion.
Create intuitive interfaces: Say goodbye to frustration—our designs offer seamless navigation that anticipates user needs and encourages action. We prioritise mobile-first design, knowing that a third of UK searches start on smartphones.
Optimise for conversions: From strategic button placement to compelling copy, we equip your site to turn visitors into customers. Every detail is crafted with your goals in mind, maximising your ROI.
We offer tailored solutions based on your needs, whether it’s a simple one-page website to promote a product or event, or a multi-page brochure site with dedicated sections like a homepage, services, and contact details—ideal for service-based businesses.
For more complex requirements, we create custom websites that go beyond just presenting your services. From handling bookings and payments to managing inventory, we build platforms that seamlessly integrate essential functions to elevate your business and support growth. Our goal is to craft digital experiences that add real value and drive success.
Responsive web design ensures your website adapts seamlessly to various screen sizes, delivering an optimised experience on desktops, tablets, and mobile devices. By utilising flexible grids, layouts, and CSS media queries, it provides a consistent and visually appealing experience for all users.
Website speed directly impacts user engagement, conversion rates, and SEO performance. A slow-loading site can increase bounce rates and harm your search engine rankings, so optimising images, code, and server response times is essential to ensuring users stay engaged.
UX (User Experience) Design focusses on how users interact with the website, ensuring intuitive navigation and usability. UI (User Interface) Design emphasises the visual elements, such as layout, colour schemes, and interactive components, to create an attractive and engaging interface.
A CMS (Content Management System) enables you to easily create, edit, and manage website content without extensive coding skills. Popular options like WordPress and Joomla allow for flexible content updates, streamlined workflows, and consistent site maintenance.
SEO (Search Engine Optimization) involves enhancing your website to improve its visibility in search results. Effective web design incorporates SEO principles by optimizing site structure, URL design, mobile responsiveness, and loading speed to achieve better search engine rankings.
Current trends include minimalist aesthetics, dark mode, engaging micro-interactions, bold typography, immersive video backgrounds, and dynamic 3D elements. Incorporating these can elevate your website’s appeal and create a captivating user experience.
Mobile-first design prioritizes creating a seamless mobile experience before scaling up to larger screens. With the majority of web traffic coming from mobile devices, this approach ensures optimal usability and a stronger ranking on search engines.
Web design accessibility standards, such as WCAG, ensure your website is usable for people with disabilities. This involves incorporating features like alt text for images, proper colour contrast, keyboard navigation, and compatibility with assistive technologies.
Key elements include a clean layout, fast loading times, mobile optimisation, intuitive navigation, engaging content, strong visual appeal, and effective use of whitespace. These create a user-friendly and visually compelling experience that encourages engagement and interaction.
